Schimmel Australia

Schimmel Pianos are imported into Australia and distributed by Schimmel’s Australian representative – Bernie’s Music Land (wholesale division).

Operating from a 15,000 square foot premises in Ringwood, Victoria, Bernie’s Music Land gives life to Schimmel in Australia with generous stock and a vibrant showroom full of Schimmel upright and grand pianos.

In Australia, the Schimmel name receives great recognition. Admired by competitors, Schimmel is chosen as the piano partner for Royal South Street Ballarat, the Ringwood Eisteddfod, and the Australian International Opera Award. Konzert Piano installations in Victoria alone including leading education institutes like the Australian Catholic University, Genazzano FCJ College, Haileybury College Keysborough, St. Margarets College Berwick, Presbyterian Ladies College Burwood, and Penleigh and Essendon Grammar School, while performance venue owners include Mornington Wilson Theatre, Rippon Lea Estate Ballroom (The National Trust Of Australia Vic), Wesley Performing Arts Centre Horsham, Karralyka Theatre and the Victorian Music Teachers Association.

Our Story

Brashs Music Store in Bourke Street, Melbourne, was where it all began. Here, Bernie’s Music Land Director, Bernie Capicchiano, first fell in love with Schimmel Pianos. It was the 1970’s and a Schimmel piano was the price of a medium sized house.

Bernie left his position at Brashs and started his own operation in 1977, specialising in retail sales of pianos and organs. This grew quickly to include importing and distributing piano and organ brands.

Later, in May 1996, a phone call came from the Knox City Council, looking to replace their Schimmel piano at the Knox Community Centre. Bernie contacted the Schimmel factory and discovered that they were seeking new Australian representation and were keen to meet with him.

Schimmel Pianos and Bernie’s Music Land discovered common ground; both being acclaimed family owned and managed businesses with a passion for excellence.

Bernie visited the Schimmel Factory in 1997 to select the model range for Australia and set out to re-invigorate the Schimmel name nationally.

In May 2006, we (Bernie’s Music Land) celebrated 10 years as the Australian Distributors for Schimmel Pianos, with an illustrious celebration including guests and dignitaries from around Australia. A video message prepared by the Schimmel family was shown at the event, and Mr. Nikolaus Schimmel hand-wrote the following letter:

The fourth generation President and CEO of Schimmel, Mr. Hannes Schimmel-Vogel, and his wife Viola Schimmel-Vogel made an Australian tour in 2012 as guests of Bernie’s Music Land (BML). This included visiting Melbourne, Sydney and Brisbane. Mr. Schimmel-Vogel was delighted to meet Schimmel owners and artists and especially to thank (BML) for their outstanding representation of Schimmel in Australia.

Today, BML is one of Australia’s leading musical instrument importers, specialising in pianos, organs and keyboards. The Schimmel network has expanded to include Authorised Retailers in Melbourne, Sydney and Brisbane, who offer a superlative range of Schimmel grand and upright pianos with unmatched service.